Jennifer Finch's logo has been one that I have revisited several times over the years. I had been looking at my old sketches and decided to simplify the the leaves and bird shape. The branch became one single looping line, and the bird shape followed suit. I updated the font using a more elegant display face for the logotype. As a whole the updates resulted in a more dynamic and flexible mark.

It’s still one of my personal favorites after all these years!